Monmouth Park. Photo by The Racing Biz.
From a Monmouth Park release
Monmouth Park Racetrack has announced the formation of a marketing partnership with Fantasy Sports Network (FNTSY), who will assist in the launch of a paid Monmouth Park Daily Fantasy Game, featuring professional sporting events, in the coming months.
FNTSY Sports Network, owned by Anthem Media Group Inc., is the content leader in the field of fantasy sports, and will work closely with Monmouth Park to select a website game vendor to help develop and operate all new games.
“Fantasy Sports Network is a tremendous partner as Monmouth Park looks to strengthen its gaming and entertainment presence in New Jersey and across the national market,” said Bill Knauf, VP of Business Operations at Monmouth Park. “Aspects of the partnership include brand cross-promotion, and development of an on-site presence at the track, including a Fantasy Sports Weekend prior to the start of the 2015 football season.”
Plans call for Monmouth’s first fantasy game to launch before Opening Day of the 2015 baseball season.
“We are excited to play such an important role in the pioneering process of bringing fantasy sports to such a historic New Jersey destination,” said Louis M. Maione, Chief Strategy Officer of Anthem Media Group Inc. and its FNTSY Sports Network. “Already on the cutting edge of Thoroughbred racing, Monmouth Park is now expanding into one of the most exciting areas of sports entertainment and interactivity, one that is experiencing continued exponential growth. Adding our fantasy expertise and distribution will allow Monmouth Park to take-off with this endeavor, catering to fantasy enthusiasts in both local and remote locations.”
The new Monmouth Park Fantasy Game will be the latest addition to the track’s online gaming portfolio, which already includes the free, season-long racing game Survival at the Shore, as well as the free, one-day Haskell game. Both games attracted over 6,500 participants in 2014.
