PREAKNESS GENERATES STRONG TV RATINGS
Press Release- May 18, 2021
NBC Sports’ Saturday late afternoon and evening coverage of the 146th Preakness Stakes on NBC delivered a viewership milestone.
The 146th Preakness Stakes averaged a Total Audience Delivery (TAD) of 7.0 million viewers on Saturday – marking the most-watched broadcast of the event since Triple Crown-winner Justify’s victory in 2018, according to official national data provided by Nielsen and digital data from Adobe Analytics.
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The 2021 Preakness Stakes TAD nearly tripled last year’s viewership (2.4 million viewers on Oct. 3, 2020) and is up 29% from the last Preakness Stakes held in May (5.4 million on May 18, 2019).
The Preakness Stakes, which peaked at 8.6 million NBC-TV viewers from 6:45-7 p.m. ET as Rombauer ran to victory, led into the Boston Bruins-Washington Capitals opening game of the NHL Stanley Cup Playoffs.
NBC presents The 153rd Belmont Stakes on Saturday, June 5 at 5 p.m. ET, with coverage beginning at 3 p.m. ET on NBCSN.
TOP METERED MARKETS FOR 2021 PREAKNESS STAKES (Race Portion)
| 1. | Baltimore | 13.8/37 |
| 2. | Ft. Myers | 9.8/20 |
| 3. | Louisville | 9.3/20 |
| 4. | West Palm Beach | 8.9/21 |
| 5. | Buffalo | 8.7/20 |
| 6. | Knoxville | 7.6/14 |
| 7. | Providence | 7.4/17 |
| T8. | Indianapolis | 7.0/18 |
| T8. | Washington, DC | 7.0/20 |
| T10. | Austin | 6.8/20 |
| T10. | Pittsburgh | 6.8/17 |
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