Attacking the bookends: Embrace progressive thinking
In the final installment of his series, venture capitalist TK Kuegler says that racing must embrace, rather than snicker at, a new approach to the business.
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Author: TK Kuegler
Attacking the bookends: Improve owner service
In the fifth installment of his series, venture capitalist TK Kuegler says that racing must simplify the process for new owners by employing concierge-level service.
Read More Attacking the bookends: Make betting simple
In the fourth installment of his series, venture capitalist TK Kuegler says that racing should offer much simpler types of wagers to attract new players.
Read More Attacking the bookends: A transparent vision
In the third installment of his series, venture capitalist TK Kuegler says that building the owner base requires greater industry transparency.
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Attacking the bookends: Remember the humans
In the second installment of his series, venture capitalist TK Kuegler says that the key to marketing horse racing isn’t horses — it’s people.
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